Pinterest: there is momentum

The company is a photo hosting, a social network and a place of attraction for ideas, creativity and a huge amount of aesthetic visual information. The functionality of the platform allows you to create your own collections – boards, as well as share them with other users. E-commerce services that facilitate purchases are also integrated here. In the complex, it attracts not only visuals, but also advertisers. 

Business strengths: 

• earnings per share in 2021 increased by 169% YoY and amounted to $1.13. By the end of 2022, the indicator is expected to decrease to $0.91, but in 2023 it will increase to $1.13-1.14;
• revenue growth rates are expected to increase by 11-20% quarterly in 2022. Sales growth in 2022 may be in the range of 18-19%;
• the company’s capitalization is $13 billion;
• advertising budgets are the main driver of the company, and so far they are not being reduced.

Risks:

• anti-crisis reduction of companies’ spending on advertising – but this will have a big impact on the entire marketing and PR-stories;
• the emergence of strong competitors. 

Betting on advertising is considered overrated in some cases, but the history of Pinterest shows that this is not always the case. In addition, Pinterest services are extremely technological, this is a distinctive feature of the platform. The closest competitors – Juxtapost and We Heart It – are significantly behind. 

The consensus estimate of the market assumes growth to $26 per share in the perspective of 12 months. 

The technical side of trading Pinterest securities is as follows. Under market pressure, stocks may slide to $13-15, from where a wave of growth to $25 and further to $26.50 is likely. The MACD indicator moves from a negative area to a positive one and confirms the buy signal. The Stochastic oscillator declines in the positive zone and loses the signal for acquisitions. It is worth monitoring the situation, the medium-term outlook is favorable.