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McDonald’s is an American company operating in the catering sector. At the moment, #MCD is the world’s largest fast food restaurant chain. The company is represented in almost all countries of the world. The main factor of the company’s success is that it operates according to the franchise model. Thus, the company removes the obligation to manage each of the hundreds of thousands of restaurants. Franchise buyers are required to pay a royalty of 12% of the annual revenue.
The main competitors of the company are Yum! Brands, which includes the well-known KFC, Pizza Hut and Taco Bell, Chipotle Mexican Grill Inc and Starbucks Corp.
Revenue for the last quarter: $5.1 B (+37% compared to the same period of the previous year)
Operating profit for the last quarter: $2.1 B (+94% compared to the same period of the previous year)
Net profit for the last quarter: $1.5 B (+120% compared to the same period of the previous year) The economic
recovery in most countries and the removal of lockdowns had a positive impact on the company’s financial performance.
Revenue by region:
International Operated Markets – 49.83%
U.S. – 40.76%
International Developmental Licensed Markets & Corporate – 9.42%
One of the risks for the company is trends in healthy eating. And even despite the fact that restaurants adapt the menu to the changing tastes of consumers, it is still impossible to call #MCD a healthy food restaurant. It is worth noting that the company’s management follows the trends. So in many countries, vegetarian products began to appear in McDonald’s restaurants.
Thus, McDonald’s is a successful company and a globally recognizable brand. Thanks to the franchise system, the company gets rid of both the costs of operating restaurants and possible risks. However, the current trends in healthy nutrition can seriously affect the attractiveness of the company for investors.